Insights | Discoverability Apps and games

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Last 30 days ▾

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FocusDrop Timer

Installs

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Total installs in last 30 days

347

Page views

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Unique devices that saw your PDP

2,184

Conversion

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Installs ÷ page views

15.9%

Avg. rating

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All-time across 5 markets

4.3 ★

What's inside

Search performance

Which terms users typed where you appeared, total impressions, your share, your rank, page views, installs, CR. See → decide → edit your 7 keywords.

Off-Store tracking

Campaign attribution with ?cid= · URL builder · web Store page views (now captured).

Promotion

Editorial featuring (placements · eligibility · nomination) and the marketing entry to Microsoft Advertising.

Peer benchmarks

How you compare to apps that show up alongside you in real Store search — sliced by country.

Listing & health

Edit keywords / metadata / screenshots inline. Listing health score + pre-submission validator. Metadata-only changes go live without re-cert.

Insights | Discoverability — Search performance

DownloadShare

Last 30 days ▾

Market: All ▾

FocusDrop Timer

Search term performance (word or phrase a user typed into Microsoft Store search)

Search term	Total impressions (all results for this query, last 30d)	Your impressions	Your share	Your rank	Page views	Installs	CR
pomodoro	2,350	800	34%	#62	18	3	16.7%
study timer	2,140	450	21%	#41	14	2	14.3%
focus timer	4,000	320	8%	#48	9	2	22.2%
deep work	3,000	180	6%	#54	5	1	20.0%
kitchen timer	11,000	110	<1%	#112	1	0	—
alarm clock	15,000	45	<1%	#140	0	0	—

You see → you decide → you act. pomodoro and study timer are driving most of your early installs even at rank #40–60 — keep them. kitchen timer and alarm clock show low share and zero installs — drop them from your title and free up the slots. Edit your 7 keywords in Listing & health → · live in ~30 min.

Your submitted keywords

7 of 7 used · Edit in Listing & health →

Auto-generated tags

These tags are auto-generated by our LLM from your metadata, description, category, and screenshots. They describe what your app is in the vocabulary users use to search. Tags are visible to users on your product page and in search results as browse pills — tapping a tag takes users to a dedicated page showing all apps with that tag.

YOUR TAGS · 5 active, 1 deselected

Productivity Focus & Concentration Timer Study Tools Time Management Wellness DESELECTED

How this works.
• The LLM reads your latest Store listing and generates tags automatically — no dev input required.
• Tags you keep checked appear on your product page + in search results as browse pills. Users can tap them to browse related apps.
• Tags you deselect are removed from your app's association across the Store — removes bad matches (e.g. "Wellness" if your app is just a timer, not a meditation app).
• Selecting / deselecting goes live without submitting for review — because you're narrowing what the LLM already decided, not making new claims.

Why this matters for discovery.
• Transparency: Today MS Store generates internal tags from your metadata but devs never see them (the PiPick "iot" problem — tagged as "pic" not "iot", dev can't see or fix). Tags surfaced = devs understand what the Store thinks they are.
• Control without recert: Deselecting a bad tag removes irrelevant matches instantly — no cert cycle burned. This is strictly a removal, not a new claim, so policy review isn't needed.
• New browse surface for users: Tags on the PDP + in search results = an entirely new organic traffic channel that doesn't depend on keyword rank position. Additive to search.

How tags are surfaced to users (3 places):
1. Product page — tags appear as pills below the description. User taps → dedicated tag page.
2. Search results — tags appear as browse facets at the top of the results page (above apps). User taps → filtered browse.
3. Browse (App Store) — tags populate category-like browse pages. An app in "Outdoor Recreation" tag page appears alongside others the LLM categorised there.

What MS Store already has vs what's proposed:
Today: MS Store already generates internal tags from metadata server-side (confirmed in Clubbed&UpdatedPainPoint.docx — Harshul's PiPick: "7 keywords + title + description get converted into backend tags devs never see"). These tags influence search matching but are invisible.
Proposed: (1) Surface the generated tags to devs in Partner Center, (2) let devs deselect bad ones without recert, (3) surface tags to users on the PDP + in search results as a new browse layer.

Insights | Discoverability — Off-Store tracking

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Last 30 days ▾

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FocusDrop Timer

Campaign performance

Last updated 2 min ago · vs today's 3–4 hr delay

Campaign name	Installs
focusdrop-reddit-jun	214
focusdrop-x-launch	98
focusdrop-newsletter	62
focusdrop-blog-may	22
spotifyweb-store-button	14

Campaign performance trends from 2026-05-11 to 2026-06-10 — Installs

Reddit AMA is your highest-converting campaign at 6.9%. X launch drove almost as many page views but converted at 4.0% — messaging tweak opportunity.

Build a campaign URL

Campaign ID *

Lowercase, hyphen-separated. Becomes the ?cid= value.

Channel *

Used for grouping in reports.

Generated URL

https://apps.microsoft.com/detail/9MZ7MG5ZMF80?cid=focusdrop-reddit-jul

Captures web Store page views · filters reinstalls from new acquisitions · documented in Partner Center docs.

Insights | Discoverability — Promotion

DownloadShare

Last 30 days ▾

FocusDrop Timer

Active editorial placements

Curated rails and collections featuring your app right now

2

Installs from editorial

Installs from curated rails and collections in the last 30 days

1,240

Open nominations

Your active feature submissions awaiting editorial decision

2 / 4

Featured installs by Store surface

Store surface	Impressions	Installs	Install rate	Share of editorial installs
Editor's choice (Home, Apps)	12,420	480	3.9%	39%
"Apps to help you focus" collection	18,300	720	3.9%	58%
Category landing — Productivity	6,200	120	1.9%	10%
Top free (Productivity)	2,100	80	3.8%	6%

"Apps to help you focus" drove 58% of your editorial installs over the last 30 days. Editor's choice is your second largest source. Category landing impressions are high but converted at half the rate of curated rails.

Eligibility checklist

Requirements editorial reviews before featuring an app. Status pulled from your existing Partner Center signals — see your gaps before you nominate.

Requirement	Your status	Bar
Age rating assigned (all target markets)	PASS · ESRB E, PEGI 3, IARC complete	Required
Crash-free sessions (last 28 days)	PASS · 99.6%	≥ 99.0%
Average rating	PASS · 4.6 (412 reviews)	≥ 4.0 with ≥ 50 reviews
Store listing localized	PARTIAL · 4 of 8 target markets	All target markets
Screenshots updated in last 6 months	PASS · updated 14 May 2026	Within last 6 months
Content guidelines (Store Policies 10.1–10.16)	PASS · no open violations	Required
Accessibility statement	MISSING	Recommended for Editor's choice

You're eligible for most editorial slots today. Two gaps: finish DE/FR/JP/PT-BR localization to unlock those markets, and add an accessibility statement to be considered for Editor's choice.

Submit for featuring

Nominate your app for an upcoming editorial moment.

Nomination type*

Match the editorial slot that fits your moment.

Target Store surface*

Editorial decides final placement — this is your preference.

Submission date*

Earliest date editorial can consider your nomination.

Markets*

Store rails are market-specific.

Pitch*

200 character minimum. Editorial uses this to write the feature copy.

Your nominations

Submitted	Type	Target surface	Markets	Status	Decision date	Outcome
12 May 2026	App Enhancement	Editor's choice	US, UK, CA	UNDER REVIEW	By 18 Jun 2026	Pending
2 Apr 2026	App Launch	Curated collection	US	APPROVED	15 Apr 2026	Featured in Editor's choice (12 Apr – current)
14 Feb 2026	Indie Corner	"New & rising"	All markets	DECLINED	22 Feb 2026	Team size threshold not met · feedback shared

MICROSOFT ADVERTISING · APP PROMOTION

Promote your app, in front of the right Windows users.

Reach intent-rich audiences across the Microsoft Advertising network — Bing search, MSN, Outlook, and Microsoft Edge — using the same Performance Max flow that powers ad campaigns for tens of thousands of businesses worldwide.

Get started in Microsoft Advertising →

How it works

A guided 5-step setup in the Microsoft Advertising portal — takes about 10 minutes to launch your first campaign.

01

Asset group

Final URL, images, short and long headlines, descriptions. AI suggests assets from your Store listing.

02

Targeting

Location, languages, demographics, interest signals and search themes to reach the right Windows users.

03

Budget & bid strategy

Maximize conversions, set a target CPA, or pick a recommended daily budget tier.

04

Account details

Legal business info, billing currency, time zone — one-time setup.

05

Payment

Add a payment method and launch. Ads start serving within hours.

Where your ad shows up

Performance Max distributes your asset group across Microsoft surfaces automatically — same creative, multiple placements.

SURFACE

MSN feed

Image + headline ad in the MSN Edge home feed.

SURFACE

Bing search

Sponsored search results matched against your audience signals.

SURFACE

Outlook

Native ad placements in the Outlook web inbox.

Pick a budget that fits your stage

Microsoft Advertising recommends three tiers based on your category and target market.

BASIC

~$30 / day

Validate channel · 600–4,000 monthly clicks

Best for first paid test. Get a read on whether Microsoft Advertising drives Store installs for your category.

RECOMMENDED

~$60 / day

Sustained reach · 900–5,900 monthly clicks

Performance Max has enough signal to optimise. The tier most app developers pick at launch.

ACCELERATED

~$110 / day

Aggressive growth · 1.1K–7.2K monthly clicks

For launch moments or seasonal pushes. Maximise install volume in a tight window.

Budgets shown in USD; the Microsoft Advertising portal localises to your billing currency. Set your own budget →

Insights | Discoverability — Peer benchmarks

DownloadShare

Last 30 days ▾

Country: United States ▾

FocusDrop Timer

How you compare to peers

Anonymised benchmarks against apps that show up alongside you in real Microsoft Store search results — same install band (100–1K installs / 30d), same country. Search-behaviour peer set — not a flat category average. Hover the (i) above for the full definition.

Page views → install

15.9%

Median

Median 18.4%

Day-7 retention

61%

Median 48%

Search term coverage

5 / 9

Top quartile 8

Avg. rating

4.3 ★

Median 4.1 ★

Why this matters. A 15.9% conversion rate in isolation gives you no signal — devs don't know if they should act. With peer median at 18.4% you know to invest in the listing; with peer median at 11% you'd know to invest elsewhere. Peer benchmarks tell you where to put your next hour of work.

Where to focus now: Retention and rating beat peers. Your page-view → install conversion is 2.5pp below median — try a screenshot refresh (eligibility flagged in Promotion) or run a Product Page Experiment via the Listing & health surface.

Insights | Discoverability — Listing & health

Save draftDiscard changes

Metadata-only lane · live in ~30 min, no binary recert

FocusDrop Timer

Supplemental fields Hide details

Short description

Additional information Hide details

Keywords

Providing keywords optimizes product discoverability in the Store. Press 'Enter' to insert the new keyword.

focus × productivity × study × work × deep-work × concentration × mindgames × forest app ×

Pre-submission validator: ✕ "forest app" rejected — competitor brand name. Remove this keyword before publishing.

Copyright and trademark info

Keywords

Up to 7 keywords
40 character limit for each keyword
No more than 21 separate words across all keywords

This is the metadata-only lane — text, keywords, and screenshot changes ship in ~30 min without re-certifying the binary.

Today, every change — even a single-keyword swap like mindfulness → mindgames — triggers a full re-cert cycle (3–20 days). The metadata-only lane and pre-submission validator are the proposed fix.

Listing health

Computed from your existing Partner Center listing data, benchmarked against anonymized medians for the apps that compete with you on your tracked keywords. Every issue below maps to a real Partner Center field.

73

Listing health

Keyword-peer median: 81
Keyword-peer top quartile: 92+

✓

Subtitle present in primary locale (en-US)

!

Subtitle missing in 4 of your 12 supported locales · DE, FR, JP, KR · keyword-peer median: 11 / 12 localized

Fix in Properties →

!

Screenshots last updated 18 months ago · keyword-peer top quartile: refreshed within 90 days

Update assets →

!

Supported languages: 3 of 12 typical for keyword-peers · missing: Spanish, Portuguese, Japanese, Korean

Add language →

!

0 of 312 reviews have a developer response · keyword-peer median: 12% of reviews responded

Respond in Reviews →

!

"productivity timer" not in subtitle or short description · only in long description

Edit short description →