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FocusDrop Timer
Installs
View details
Total installs in last 30 days
347
Page views
View details
Unique devices that saw your PDP
2,184
Conversion
View details
Installs ÷ page views
15.9%
Avg. rating
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All-time across 5 markets
4.3 ★
What's inside
Search performance
Which terms users typed, where you rank, total impressions per query, your share of those impressions, and submitted keywords.
Off-Store tracking
Campaign attribution with ?cid= · URL builder · web Store page views (now captured).
Promotion
Editorial featuring (placements · eligibility · nomination) and the marketing entry to Microsoft Advertising.
Peer benchmarks
How you compare to apps that show up alongside you in real Store search — sliced by country.
Listing & health
Edit keywords / metadata / screenshots inline. Listing health score + pre-submission validator. Metadata-only changes go live without re-cert.
Insights | Discoverability — Search performance
DownloadShare
Last 30 days ▾
Market: All ▾
FocusDrop Timer
Search term performance (word or phrase a user typed into Microsoft Store search)
Search term
Total impressions (all results for this query, last 30d)
Your impressions
Your share
Your rank
Page views
Installs
CR
pomodoro
2,350
800
34%
#62
18
3
16.7%
study timer
2,140
450
21%
#41
14
2
14.3%
focus timer
4,000
320
8%
#48
9
2
22.2%
focus app
1,820
—
—
—
—
—
—
deep work
3,000
180
6%
#54
5
1
20.0%
kitchen timer
11,000
110
<1%
#112
1
0
—
alarm clock
15,000
45
<1%
#140
0
0
—
Reading the table.Your share = your impressions ÷ total impressions on the query. Tells you how often Microsoft Store search even shows your app when users type this term. "focus app" (highlighted) is a high-demand query you don't yet match for — add it from here in one click.
pomodoro and study timer are driving most of your early installs even at rank #40–60 — that's promising signal worth investing in. kitchen timer and alarm clock have low share AND zero installs — consider dropping them from your title.
Add to listing from observed search demand — closes the loop with the Search term performance table above
When the 7 hard keyword slots are full, terms you'd still like to match for live here. Each is policy-reviewed before it drives any search signal — no surprise rejections after a cert cycle. Status visible inline.
Captures web Store page views · filters reinstalls from new acquisitions · documented in Partner Center docs.
Insights | Discoverability — Promotion
DownloadShare
Last 30 days ▾
FocusDrop Timer
Active editorial placements
Curated rails and collections featuring your app right now
2
Installs from editorial
Installs from curated rails and collections in the last 30 days
1,240
Open nominations
Your active feature submissions awaiting editorial decision
2 / 4
Featured installs by Store surface
Store surface
Impressions
Installs
Install rate
Share of editorial installs
Editor's choice (Home, Apps)
12,420
480
3.9%
39%
"Apps to help you focus" collection
18,300
720
3.9%
58%
Category landing — Productivity
6,200
120
1.9%
10%
Top free (Productivity)
2,100
80
3.8%
6%
"Apps to help you focus" drove 58% of your editorial installs over the last 30 days. Editor's choice is your second largest source. Category landing impressions are high but converted at half the rate of curated rails.
Eligibility checklist
Requirements editorial reviews before featuring an app. Status pulled from your existing Partner Center signals — see your gaps before you nominate.
Requirement
Your status
Bar
Age rating assigned (all target markets)
PASS · ESRB E, PEGI 3, IARC complete
Required
Crash-free sessions (last 28 days)
PASS · 99.6%
≥ 99.0%
Average rating
PASS · 4.6 (412 reviews)
≥ 4.0 with ≥ 50 reviews
Store listing localized
PARTIAL · 4 of 8 target markets
All target markets
Screenshots updated in last 6 months
PASS · updated 14 May 2026
Within last 6 months
Content guidelines (Store Policies 10.1–10.16)
PASS · no open violations
Required
Accessibility statement
MISSING
Recommended for Editor's choice
You're eligible for most editorial slots today. Two gaps: finish DE/FR/JP/PT-BR localization to unlock those markets, and add an accessibility statement to be considered for Editor's choice.
Submit for featuring
Nominate your app for an upcoming editorial moment.
Nomination type*
Match the editorial slot that fits your moment.
Target Store surface*
Editorial decides final placement — this is your preference.
Submission date*
Earliest date editorial can consider your nomination.
Markets*
Store rails are market-specific.
Pitch*
200 character minimum. Editorial uses this to write the feature copy.
Your nominations
Submitted
Type
Target surface
Markets
Status
Decision date
Outcome
12 May 2026
App Enhancement
Editor's choice
US, UK, CA
UNDER REVIEW
By 18 Jun 2026
Pending
2 Apr 2026
App Launch
Curated collection
US
APPROVED
15 Apr 2026
Featured in Editor's choice (12 Apr – current)
14 Feb 2026
Indie Corner
"New & rising"
All markets
DECLINED
22 Feb 2026
Team size threshold not met · feedback shared
MICROSOFT ADVERTISING · APP PROMOTION
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A guided 5-step setup in the Microsoft Advertising portal — takes about 10 minutes to launch your first campaign.
01
Asset group
Final URL, images, short and long headlines, descriptions. AI suggests assets from your Store listing.
02
Targeting
Location, languages, demographics, interest signals and search themes to reach the right Windows users.
03
Budget & bid strategy
Maximize conversions, set a target CPA, or pick a recommended daily budget tier.
04
Account details
Legal business info, billing currency, time zone — one-time setup.
05
Payment
Add a payment method and launch. Ads start serving within hours.
Where your ad shows up
Performance Max distributes your asset group across Microsoft surfaces automatically — same creative, multiple placements.
SURFACE
MSN feed
Image + headline ad in the MSN Edge home feed.
SURFACE
Bing search
Sponsored search results matched against your audience signals.
SURFACE
Outlook
Native ad placements in the Outlook web inbox.
Pick a budget that fits your stage
Microsoft Advertising recommends three tiers based on your category and target market.
BASIC
~$30 / day
Validate channel · 600–4,000 monthly clicks
Best for first paid test. Get a read on whether Microsoft Advertising drives Store installs for your category.
RECOMMENDED
~$60 / day
Sustained reach · 900–5,900 monthly clicks
Performance Max has enough signal to optimise. The tier most app developers pick at launch.
ACCELERATED
~$110 / day
Aggressive growth · 1.1K–7.2K monthly clicks
For launch moments or seasonal pushes. Maximise install volume in a tight window.
Budgets shown in USD; the Microsoft Advertising portal localises to your billing currency. Set your own budget →
Insights | Discoverability — Peer benchmarks
DownloadShare
Last 30 days ▾
Country: United States ▾
FocusDrop Timer
How you compare to peers
Anonymised benchmarks against apps that show up alongside you in real Microsoft Store search results — same install band (100–1K installs / 30d), same country.
Search-behaviour peer set — not a flat category average.Hover the (i) above for the full definition.
Page views → install
15.9%
Median
Median 18.4%
Day-7 retention
61%
Median 48%
Search term coverage
5 / 9
Top quartile 8
Avg. rating
4.3 ★
Median 4.1 ★
Why this matters. A 15.9% conversion rate in isolation gives you no signal — devs don't know if they should act. With peer median at 18.4% you know to invest in the listing; with peer median at 11% you'd know to invest elsewhere. Peer benchmarks tell you where to put your next hour of work.
Where to focus now: Retention and rating beat peers. Your page-view → install conversion is 2.5pp below median — try a screenshot refresh (eligibility flagged in Promotion) or run a Product Page Experiment via the Listing & health surface.
Insights | Discoverability — Listing & health
Save draftDiscard changes
Metadata-only lane · live in ~30 min, no binary recert
Pre-submission validator: ✕ "forest app" rejected — competitor brand name. Remove this keyword before publishing.
Copyright and trademark info
Keywords
Up to 7 keywords
40 character limit for each keyword
No more than 21 separate words across all keywords
This is the metadata-only lane — text, keywords, and screenshot changes ship in ~30 min without re-certifying the binary.
Today, every change — even a single-keyword swap like mindfulness → mindgames — triggers a full re-cert cycle (3–20 days). The metadata-only lane and pre-submission validator are the proposed fix.
Listing health
Computed from your existing Partner Center listing data, benchmarked against anonymized medians for the apps that compete with you on your tracked keywords. Every issue below maps to a real Partner Center field.
73
Listing health
Keyword-peer median: 81 Keyword-peer top quartile: 92+
✓
Subtitle present in primary locale (en-US)
!
Subtitle missing in 4 of your 12 supported locales· DE, FR, JP, KR · keyword-peer median: 11 / 12 localized